We were delighted to team up with Cambridge United Football Club on Saturday 29th February, as part of the national Mind and English Football League (EFL) #OnYourSide partnership, to raise £674.76 towards promoting positive mental health in our local community.
Our wonderful volunteers headed to the home game against Carlisle United at the Abbey Stadium for a bucket collection, following a similar trip to Peterborough United in January, to greet the 4,000 supporters in attendance. As well as presenting a fantastic fundraising opportunity, it was also a great chance to raise awareness through our interactions with fans.
At the match, Cambridge United players warmed up in our CPSL Mind shirts and inspirational groundsman Ian Darler, who has lived experience of mental health problems, treated the crowd to the Mind logo cut into the pitch as well as painted onto the walls of the stadium making sure everyone took notice of the occasion.
The match was another great opportunity for us to work closely with Cambridge United and Cambridge United Community Trust to promote positive mental health. We already support the club with mental health training and the weekly ‘Support U’s’ mental health football sessions which we run in partnership.
Using the power of football is an important tool to share important messages and encourage positive mental health. The #OnYourSide partnership takes the conversation around football and mental health to a national level, while also being integrated into the local community. Campaigns such as ‘Have your Mate’s Back’, which encourage fans to look out for the mental health of their friends and local teams, have been amazing in spreading the message of wellbeing.
Cambridge United and their Community Trust’s fantastic work in promoting positive mental health was recognised in the days following the match as they were announced as the inaugural winner of the Community Project of the Year Award for League Two. This was for their schools-based ‘Mind your Head’ project and community drop-in sessions supporting both parents and young people with mental health. Very well deserved!
Thank you to fans of both Cambridge United and Carlisle United for their amazing support on match-day and to Cambridge United for their ongoing commitment to mental health in our community.